• Why Co-Operative Direct Mail Advertising Works
• Compelling Reasons to be Featured On the BIG VALUE POSTCARD
• Advertising Impact in a Soft Economy – Ad-ology Research
• Steady Ad Spending During Recessions results in Higher Sales
• Adding To Your Arsenal – Don’t Get Left Behind
• Who Is Most Likely To Use A Coupon
• Postcard Advertising
• Take Advantage of The Proven Benefits of a Postcard Direct Mail Campaign
Why Co-Operative Direct Mail Advertising Works?
In the current economy, coupon usage has begun to increase and consumers are becoming much more price sensitive and are looking for every discount and special offer they can find.
67% of consumers are more likely to use coupons during a time of recession
Coupon redemption rate is up 30 – 40%
Coupons help drive consumers to your store, restaurant or call your business
Coupons are a measurable way to track your Return On Investment ( ROI)
98% of consumers bring their mail in the same day it is delivered.
89% sort and read their mail the moment they bring it inside
75% expect to get mailed advertising every day.
67% feel mail is more personal than the internet
57% anticipate that their next shopping trip will be affected by what they get in their mailbox
Facts You Should Know
76% of postcards are read IMMEDIATELY according to a US Postal Service study. On average, every dollar spent on direct mail advertising brings in $10 in sales… “US Post Office”
• Postcards rate #1 for performance in the category of immediately read direct mail. (United States Postal Service)
• 90% of all direct mail gets read or seen. (USPS Household Diary Survey) • 89% of companies who try them continue to market with postcards (Guerrilla Marketing Weapons)
• Only 11% of all newspaper ads are read. 1/8 and 1/4 page ads are rarely seen. (Simmons Media Study)
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Steady ad spending during recessions results in higher sales. McGraw-Hill research proved this conclusively in their published study of advertising in the 1981 – 1982 recession. For the six-year period from 1980 to 1985, those companies that did not reduce advertising spending during the two recession years collectively increased sales by between 16 and 80 percent. More importantly, gains made during the recession were permanent and expanded during the three years following the recession. Companies that cut back on advertising experienced little, if any sales growth.
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